Product Intelligence
Know every product. Know every price. Reference this before every call.
Where sales lives: advisory packages ($3,497-$9,997) plus SLAY AI platform subscriptions. The entry products (Ask Rebecca, SLAY Your Negotiation) are lead generators; marketing brings people in through those. Know them so you can reference them, but revenue comes from the backend.
Entry products
| Product | Code | Price | What it is |
|---|---|---|---|
| Ask Rebecca Free Trial | ASK_FREE | Free, 7 days | Full conversational AI access; card at signup, auto-charge at expiry. Educational and informational only, not legal advice. |
| Ask Rebecca | ASK | $19/mo | Standalone conversational AI on RAG architecture drawing from Rebecca’s complete corpus: books, YouTube, TEDx, podcast, SLAY Method, CASE Leverage Method. No case data, no evidence storage. |
| SLAY Your Negotiation | SYN | $497 | 4-hour video course + workbook. Magic Leverage AI (custom GPT), 50 key phrases, Leverage Builder Toolkit, Hidden Asset Hunter, CyberShield Safety Manual, Narc Slayers Community. |
SLAY AI platform (per-matter billing)
| Tier | Code | Price | Key features |
|---|---|---|---|
| Starter | STARTER | $18/matter/mo | Incident Tracker, Timeline Builder, Stakeholder Matter Corpus, Help Center + video library. |
| Growth | GROWTH | $47/matter/mo | All Starter features plus expanded token capacity. |
| Premium | PREMIUM | $97/matter/mo | Everything in Growth plus Invite Professional (Custodian), unlimited Ask Rebecca, Leverage Analysis, Pattern Detection, Lawyer-Ready Reports, Strategic Dashboards, Heatmaps + Graphs, Best/Worst Case Scenarios, Attorney Summaries, Legal Element Mapping, Leverage Position Reports. |
| Professional | PRO | $97/matter/mo flat | Professional track for attorneys, mediators, therapists, HR, coaches. Recommended client billing $159/matter/mo, which is a $62/matter margin. |
| Enterprise | ENT | Custom | 20+ practitioners: dedicated rep, orientation session, quarterly check-ins, priority support. 50+ matters: monthly check-ins, direct Slack channel, custom reporting, API access, SLA guarantees. |
Advisory packages, consumer track (Case Command)
| Package | Price | Scope | Deliverables |
|---|---|---|---|
| Launch | $3,497 (2x$1,899 / 3x$1,299) | CAPTURE phase. 3 x 45-min sessions over 30 days, dedicated Leverage Strategist. | Leverage Position Report. Plus Hidden Asset Finder, CyberShield Safety Manual, Pre-Negotiation Checklist, Lawyer Up, Body Language Course, Emotional Mastery Toolkit, Slay the Bully book + workbook. |
| Deploy | $5,997 (2x$3,149 / 3x$2,149) | CAPTURE + ANALYZE + STRUCTURE. 8 x 45-min sessions over 90 days. | Leverage Position Report + Gap & Leverage Assessment + Strategic Case Playbook. Everything in Launch plus 30 advanced training modules, SLAY Program Training, Court Ready/High-Conflict Prep, Power Phrases for Court, 7 SLAY AI Prompt Packs, Ultimate Negotiation Checklist. |
| Command | $9,997 (2x$5,499 / 3x$3,649) | Full CASE, all four phases. 12 x 45-min sessions over up to 1 year. Between-session email support. | Everything in Deploy + Case Deployment Package: attorney brief, settlement analysis, mediation positioning. |
Advisory packages, professional track (Strategic Leverage Advisory)
| Package | Price | Scope | Deliverables |
|---|---|---|---|
| Practitioner | $3,497 (same plans as Launch) | CAPTURE. 3 x 45-min sessions over 30 days, individual practitioner. | Practice Setup Blueprint. |
| Authority | $5,997 (same plans as Deploy) | CAPTURE + ANALYZE + STRUCTURE. 8 sessions over 90 days, up to 3 team members. | Practice Setup Blueprint + Client Leverage Framework + Practice Deliverable System. |
| Principal | $9,997 (same plans as Command) | Full CASE. 12 sessions over up to 1 year, up to 5 team members. Between-session email support. | Everything in Authority + Full Practice Integration Playbook + referral workflows + client billing architecture. |
The CASE Leverage Method, phase by phase
Four phases, four transformations, one outcome: leverage.
- C, CAPTURE. They feel scattered; they leave organized. The strategist maps the situation, organizes evidence, builds the first documented leverage snapshot. Deliverable: Leverage Position Report.
- A, ANALYZE. They feel like they are guessing; they leave knowing. Identifies exactly what must be proven in their jurisdiction and maps every piece of evidence to those requirements.
- S, STRUCTURE. They feel invisible; they leave with a voice. Builds the narrative: patterns, violations, documented behavior, structured so the decision-maker understands the position in minutes. Deliverable: Strategic Case Playbook.
- E, EXECUTE. They feel unprepared; they leave ready. Attorney brief, settlement leverage analysis, mediation positioning.
Client proof point: “My lawyer said I’d never win. I showed up with 125 exhibits. We went to trial, and it was a landslide. SLAY AI and the coaching made that possible. The best decision I ever made.” (Darlene V.)
NOTE FOR REVIEW: the two sources use different names for the mid-phase deliverables (Gap & Leverage Assessment vs Structured Leverage Repository; Case Deployment Package vs Strategic Control Dashboard). See CURATION-DECISIONS.md item 7.
Refund and cancellation policy
- 30-Day Leverage Creation Guarantee (advisory tiers): attend sessions + complete tasks = defined deliverable in 30 days or full refund. Base policy otherwise: all sales are final.
- Never volunteer refund information on a sales call. If a member asks, state the policy, and direct specifics to your manager.
- Each product has its own policy; always check with your manager for the specific product.
- Cancellation by email: support@slaypro.ai.
NOTE FOR REVIEW: the older published policy conflicts with parts of this. See CURATION-DECISIONS.md item 8.
Taking payment
Credit card, step by step (GHL):
- Look through GHL by email; check if the contact exists.
- Verify the contact record has correct info: first and last name, address, phone, email, publication and promo info.
- No contact? Create one in GHL with email and details.
- Use the appropriate checkout link for the product being sold.
- Copy the Effort Code and Source Code; insert both at the bottom of the screen; add your 3-letter initials to the Source Code.
- Add credit info, payment type, submit, select credit card, place order.
Checks: payable to Rebecca Zung, LLC. Mailing address: contact Danielle Moran (COO).
Wires, ACH, crypto: accepted (domestic wire, international wire, ACH credit, ETH/USDC/USDT as ERC-20, BTC). Account and routing details are deliberately NOT in this page; get them from Danielle Moran or Dennis van Lith when needed. Process for non-card payments:
- Do NOT enter the sale until funds are received.
- Notify Danielle or Dennis about the incoming wire or crypto payment.
- Confirm with the finance team when funds land.
- Update the GHL pipeline status to WON.
- Enter into the Sale Tracker with payment reference and method.
NOTE FOR REVIEW: full payment rails (wire account numbers, crypto addresses) were displayed to all reps on the training site. Recommendation in CURATION-DECISIONS.md item 9 is to keep them in a restricted finance doc instead.