Lead Sources and First Contact

Outreach flows for the High Conflict Negotiation Certification and SLAY Certification line. This page covers where leads come from and the exact first-touch scripts. The closer call framework is a separate page: sales-training.

NOTE FOR REVIEW: this flow references the Certification product and rebeccazung.com funnels, while the newer training site sells the SLAY AI platform tiers. Confirm which product lines are currently active before publishing.

Mindset

Empowerment + urgency = connection. You are speaking to people in emotionally intense situations. They are seeking clarity, control, and a plan. Approach every lead with calm certainty, grounded professionalism, and service-driven intent.

Lead sources

Facebook lead forms (via ads)
Facebook groups (join requests, post comments)
Setters (pre-booked appointments)
Evergreen and live webinar signups
Lead magnet opt-ins
Organic DMs (Facebook, IG, LinkedIn)

Speed of response is critical. Leads contacted within 10 minutes are 400 percent more likely to convert.

Facebook leads and lead magnet opt-ins

Call script: “Hi [Name], this is [Your Name] from Rebecca Zung’s team. I’m reaching out regarding your recent interest in our High Conflict Negotiation Certification. Do you have just a few minutes to chat?”

If no: “Absolutely, what’s a better time? I’m available mornings, afternoons, or evenings.”
If yes: move into the setter triage script (recovered from the Google Doc 2026-08-23).

Text, send within 5 minutes: “Hi [Name], this is [Your Name] from Rebecca Zung’s team. Saw your recent interest in our High Conflict Negotiation Certification. I’d love to connect and see how this program can support you. When’s a good time to chat briefly?”

If no response after 10 minutes: call again.

Setter appointments

Reminder, 24 hours before: “Hi [Name], it’s [Your Name] from Rebecca Zung’s team. Quick check, do you have the Zoom link for our appointment tomorrow at [date/time]?”

If no response, day of: “Just one thing, are we still good for our appointment today?”

Live webinar follow-up

Funnel links:

With application: www.rebeccazung.com/apply
No application needed: www.rebeccazung.com/slaycoach
Booking page: www.rebeccazung.com/bookwithus

Call script: “Hi [Name], this is [Your Name] from Rebecca Zung’s team. I saw you signed up for Rebecca’s live webinar on [date]. Do you have a few minutes to talk about how the High Conflict Negotiation Certification can support you?”

Text script: “Hi [Name], this is [Your Name] from Rebecca Zung’s team. Following up about the webinar you signed up for. Would love to chat briefly about how the certification program can benefit you. Do you have a few minutes this week?”

Evergreen webinar (Expose the Narcissist in Court)

Call the same day they viewed it for best results.
Follow-up track: at least 6 attempts per contact.
Viewer and no-show script lives in a Google Doc (see review note).

Organic leads

Text, within 5 minutes: “Hi [Name], this is [Your Name] from Rebecca Zung’s team. Saw you just accessed [lead magnet name] and wanted to check in to see how I can support you. Were you able to access the material?”

Follow-up text, within 3 days: “Hi [Name], I saw you [joined a group / downloaded a guide / signed up for a training]. Just checking, were you able to connect with anyone from the team? Or would a quick 5-minute chat be helpful?”

Follow-up text, within 1 week: “Hi [Name], this is [Your Name] again from Rebecca Zung’s team. Noticed you [engaged with resource / webinar / post] last week. Is [starting a coaching career / negotiating better outcomes / regaining power] still something you’re focused on? If not, no worries. Just let me know so I don’t continue to follow up unnecessarily.”

Direct messages (Facebook, Instagram, LinkedIn)

Inbound message flow: “Hey [Name], thanks for reaching out. This is [Your Name] from Rebecca Zung’s team. Quick question, what kind of support are you looking for right now? Just so I can point you in the right direction, what’s your bigger goal?”

Then: “Thanks for sharing. I’d love to connect live and see how we can help. What’s your week look like? I can drop my calendar link here if that’s easier. [Insert booking link]. Let me know once you book. I try to keep space available, but it does fill quickly.”

Follow-up tracking

Follow up at least 6 times unless told otherwise.
Mark call attempts and touchpoints in the CRM or shared tracker.
Ghosted and no-show leads have a dedicated follow-up guide (Google Doc, see below).

Review note: external script documents

Six scripts referenced by this flow live in Google Docs outside this repo: the triage script, the evergreen viewer/no-show script, the group approval process and script, the comment scripts, and the ghosted follow-up guide. They are not captured here yet and are a dependency on Google Docs access. Pull them into this repo before retiring anything.